Only Android can refloat Nokia's sinking ship

Summary:Nokia suffers a massive operating loss, and its share price has fallen over 80 percent since February 2011. Only Android can now save the company.

Finnish handset maker Nokia has suffered a massive Q2 operating loss totaling over $1 billion , a fourfold increase over the loss the company suffered in 2011.

Nokia has been in trouble for a long time, but the company's shares have lost around 80 percent of their value since February 2011 when the company chose to drop its Symbian platform in favor of the Microsoft's Windows Phone platform.

The problem with Nokia is not the hardware -- the company makes some of the most solid and reliable handsets available today -- the problem is the operating system. Choosing Microsoft's was a massive gamble, especially given that no other company had managed to take the platform mainstream.

European carriers have already said that Nokia's flagship Lumia handset would be much easier to sell if it ran Android rather than Microsoft's Windows Phone platform.

"No one comes into the store and asks for a Windows phone," said an executive in charge of mobile devices for one European operator. "If the Lumia with the same hardware came with Android in it and not Windows, it would be much easier to sell," he added.

And things look bleak for Windows Phone. Yesterday, market research firm Strategy Analytics predicted that 123 million smartphones would be sold in the U.S. during 2012, but Windows Phone would power only 4 percent of those, or less than 5 million. 

"Microsoft is making a determined push to crack the United States because it is the most valuable and influential smartphone market in the world. However, Microsoft's U.S. smartphone market share remains relatively niche at present and breaking the stranglehold of leaders Android and Apple will not be easy," Strategy Analytics analyst Neil Mawston said.

Unless Microsoft is either going to continue bailing Nokia out, or is looking for the company to hit rock bottom before making a move to buy it, then Nokia really needs to figure out how it can kick-start smartphone sales. The quickest and easiest way for the company to do that would be to embrace Google's Android platform. It's clear that its partnership with Microsoft it not paying off and has taken a floundering, yet overall promising, company and driven it into the dirt.

It's unclear at present whether there exists a space for a third player in the mobile operating system market space. RIM's BlackBerry is floundering and Microsoft's Windows Phone is spinning its wheels. The market is owned by Google's Android platform and Apple's iOS , and the only route open to Nokia is to embrace the open source platform, or die a painful death -- clinging onto the hope that Windows Phone will go big.

Microsoft has some interesting stuff on the way with the upcoming Windows Phone 8 platform, but at the same time, the Redmond giant has also rendered every existing Windows Phone device obsolete by announcing that the new release won't be compatible with the current hardware offerings. Upsetting the existing customer base -- no matter how small it may well be -- doesn't bode well for the platform.

Back in February of 2011, Nokia CEO Stephen Elop told employees that the company was "standing on a burning platform" and that it was time to "take a bold and brave step" and jump off.

Unfortunately for Nokia, it seems that the sea was burning too.

Image source: Nokia.

Topics: Nokia, Android, Microsoft, Mobile OS, Mobility, Operating Systems, Smartphones, Tech Industry

About

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.Adrian has authored/co-authored technic... Full Bio

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