OPA: Online dating up

According to a recent report from the Online Publishers Association (OPA) and comScore Networks, US consumer spending for online content in the Personals/Dating category soared to $214.3 million in the first half of 2003.

According to a recent report from the Online Publishers Association (OPA) and comScore Networks, US consumer spending for online content in the Personals/Dating category soared to $214.3 million in the first half of 2003. Accounting for nearly 30% of the total $748 million that was spent for online content, Personals/Dating earned the top spot as the largest paid content category. As mainstream acceptance of online personals has grown, the industry has also seen impressive growth in revenue. Compared to the $121.5 million that was spent in the first half of 2002, the category shot up significantly this year by 76%.

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