Optus reaches broadband milestone

Optus managers announced today the company had hit the mark after achieving a record increase of more than 15,000 subscribers in the last month.

Acting managing director of consumer and multimedia Scott Lorson, said Optus reached 100,000 subscribers three years after launching the OptusNet Broadband service, with the subsequent 100,000 achieved in 18 months.

"We are delighted with our current momentum in the broadband market. In addition to our leadership position in cable broadband, we are on pace to become Australia's second largest DSL provider by the end of the year. We are currently ramping up our operations to support an increased take-up as broadband is enthusiastically embraced by the mass market," Lorson said.

In February this year, Optus introduced OptusNet DSL to complement OptusNet cable, which had established majority marketshare in 1.4 million serviceable homes in Sydney, Melbourne and Brisbane.

Lorson said the introduction of OptusNet DSL represented "a tipping point for the industry."

"After years of limited choice, customers are now clearly the winners. Optus continues to thrive in this competitive environment, with OptusNet broadband sales up nearly 400 percent since our February launch of OptusNet DSL," he said.