Ovum chimes in on Malik's 'GoogleNet'

Summary:The offbeat idea (thanks Dan) Om Malik proposed in his Business 2.0 article last week about Google entering the Wi-Fi hotspot market would put a smile on consumers who are tired of paying for public wireless Internet access, and simultaneously bring an end to the revenues companies like T-Mobile, and Cingular get for selling it.

The offbeat idea (thanks Dan) Om Malik proposed in his Business 2.0 article last week about Google entering the Wi-Fi hotspot market would put a smile on consumers who are tired of paying for public wireless Internet access, and simultaneously bring an end to the revenues companies like T-Mobile, and Cingular get for selling it. But as Ovum’s Roger Entner points out, it would take a lot of effort to make it work: "The challenges would be daunting, ranging from running a wireless network, managing a handset portfolio, to distribution and customer service. None of these are areas where Google has a deep understanding yet."  Valid concerns, but with the search giant planning to add $4 billion to its coffers in its second stock offering, Google would be in a good position to pull it off.

Topics: Wi-Fi

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Natalie Gagliordi is a staff writer for CBS Interactive based in Louisville, Kentucky, covering business technology for ZDNet. She previously worked as the editor of Kiosk Marketplace, an online B2B trade publication that focused on interactive self-service technology, while also contributing to additional websites that covered retail tec... Full Bio

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