Petstore.com fetches $97M

Summary:Discovery Communications has signed a $97 million deal with Petstore.com that will cross-promote the online store with Discovery's Animal Planet Web site.

Discovery Communications has signed a $97 million deal with Petstore.com that will cross-promote the online store with Discovery's Animal Planet Web site. The deal includes promotions, access to merchandise and cash, although specific financial details were not given. Discovery will also get an undisclosed stake in Petstore.com -- Margaret Kane, ZDNet News

See also: ZDNet News' Business section.

Topics: Tech Industry

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