So it looks like reports of the PMA trade show's demise were not greatly exaggerated after all. Once among the photo industry's biggest trade shows, in recent years PMA has seen a dramatic decrease in attendance as exhibitors and attendees alike began to favor CES, which traditionally took place shortly before PMA at the beginning of the year.
After attempts to revive the show by changing locations, moving it to the fall and opening it to the public, and even re-branding the show as CliQ 2011, the Photo Marketing Association has finally given up the ghost. The organization announced yesterday that rather than holding its own trade show in September of this year as planned, it will now "colocate" at the 2012 International CES show scheduled for January 10-13 in Las Vegas. Makes sense, seeing as there were no fewer than 62 new digital cameras announced at CES 2011 this past January, where camera vendors like Canon (which skipped out on PMA altogether in 2010) rolled out their spring lines.
Related stories on ZDNet:
- PMA 2011 trade show bumped to autumn; open to the public finally
- CES: A recap of all the 2011 digital camera announcements
- Canon to skip PMA: Is this the beginning of the end?
- Sony announces plans to take on Olympus and Panasonic Micro Four Thirds cameras