Predicting demand for killer products

In his new book “Getting It Right the First Time: How Innovative Companies Anticipate Demand,” coauthored with John Katsaros, Peter Christy says it is possible to increase business success by predicting demand for products and services.  In a video interview, I asked Peter to explain his methodology for beating the odds.  Peter outlines a profiling process for identifying in advance ultimate success factors; discusses the utility of expert interviews, focus groups, forecasting and outcome scenarios; and provides examples of companies that got it right the first time and those that failed.