Dash.com has signed deals with roughly 50 merchants who will offer rebates, specials and other incentives to consumers using the tool.
When users go to a member merchant's home page from a directory within a toolbar that sits below the browser, the software identifies them as Dash members to the merchant. If they make a purchase, the merchant sends their rebate to a special Dash account, where users can track their rewards. Dash cuts the consumer a check with their refunds on a regular basis.
The service also allows a merchant to flash notices about their rebates to consumers, based on the sites they are visiting. For example, Barnesandnoble.com (Nasdaq: BNBN) can flash a message about a five percent discount offer to users when they visit a competing bookseller, or type the word "books" into a search engine.
Dash is initially available only for the Internet Explorer browser, but the company is working on a Netscape version, officials said.