Purewire snaps up online reputation management vendor

Less than six months after banking a $2 million funding round, Atlanta-based security-as-a-service startup Purewire has made its first acquisition -- online reputation management vendor Opinity. Financial terms were not released.

Less than six months after banking a $2 million funding round, Atlanta-based security-as-a-service startup Purewire has made its first acquisition -- online reputation management vendor Opinity. Financial terms were not released.

The deal gives Purewire software and intellectual property to add to its Purewire Web Security Service, an in-the-cloud enterprise product that sits between a company’s network and end users.

[ SEE: Purewire raises funding, adds Noonan to board ]

Purewire uses a homebuilt reputation system alongside URL filtering and anti-malware technologies to monitor people, places and things on the Web.

Founded in 2004, Opinity is an identity service provider useful for commerce, communities, social applications and blogging.

Earlier this week, Websense acquired Defensio, a provider of Web services used to delete comment spam off of blogs and Web sites.

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