Interactive TV will be more attractive to shoppers than advertisers for the next several years, Jupiter Media Metrix predicted in a report Thursday.
The New York-based market researcher projected that by 2005, interactive TV will account for 44 percent of U.S. sales via infomercials and TV shopping networks. Meanwhile, the report predicts, advertising on the emerging media will account for just 7 percent of TV ads in the United States by 2005. Full story. -Richard Shim, ZDNet News