RIM has made 'notable progress,' but 'still a lot to do,' says analyst

Summary:RIM's new BlackBerry 10 operating system could be just what the company needs to breathe new life into BlackBerry and help it fight off Android and iOS, particularly if it can target disenfranchised enterprise customers.

RIM, the beleaguered Canadian company behind BlackBerry smartphones, is actually making progress in its fight to survive against the twin titans of Android and iOS.

Following an investor meeting with RIM, Sterne Agee analyst Shaw Wu said that the company had made "notable progress" but that there was "still a lot to do."

On the plus side, Wu believes that significant strides have been made when it comes to lowering costs, improving the balance sheet, narrowing losses, and gaining carrier support with BlackBerry 10.

The move to BlackBerry 10 is particularly important, because with it Wu believes that service fees for consumers using the operating system will fall to zero, and that this "will put it on better price parity against Apple's iOS and Google's Android smartphones."

BlackBerry 10 also brings with it a host of new features for enterprise customers, including multi-platform mobile device management and advanced security that Wu believes will drive services and software revenue.

"The big question now," wrote Wu in a note to clients, "is whether the company can gain customer and developer acceptance that will allow BlackBerry to remain a viable platform."

The launch of the new mobile platform is set for January 30. ZDNet will bring you the coverage live from London and New York City.

Topics: BlackBerry, Smartphones


Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.Adrian has authored/co-authored technic... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.