RIM's Playbook: 3.3M units in a year?

Research in Motion’s PlayBook is garnering some enterprise and analyst attention with an estimate sale of 3 million units by Feb. 2012.

Research in Motion's PlayBook is garnering some enterprise and analyst attention as expectations steadily rise for the tablet.

Nevermind that few folks have really played with the tablet, analysts have to model something for their spreadsheets and projections. Oppenheimer analyst Ittai Kidron was among the first to take a stab at estimating PlayBook sales.

In a nutshell, Kidron said:

  • RIM will sell 100,000 PlayBook units in the fiscal fourth quarter ending Feb. 28.
  • For fiscal 2012--a year from February--RIM will have sold 3.2 million units at an average selling price of US$540.
  • Add it up and you'll have 3.3 million PlayBook units in the market.

Read more of "RIM's PlayBook: 3.3 million units a smidge more than a year from now?" at ZDNet.


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