A press release appears on my desk. This is about a new Microsoft initiative for broadcasting Internet information to the home alongside the normal TV signal. Sounds good? I think so. Ring up MS's PR company to ask for more information. MS's PR company deny ever sending me such a press release. I read it out over the phone to them. Are you sure it's from us, they ask. I read out the reference number, and they promise to get back.
They call back. "Got what you wanted!" they say, and proceed to read out the press release to me. "Yes, I know