Rupert Goodwins' Diary

Summary:Rupert has issues with balance this week, with toppling Segways, unsettling billboards and a diet of Microsoft for breakfast and dinner

Monday 29/09/2003
Segway stumbles. A recall by the company for safety reasons -- exactly what it doesn't need -- reveals that they've only sold around 6,000 of their electric shopping trolleys. The golden era predicted by its fans when cities are designed around the idea seems further away than ever. The curse of the C5 still holds good.

By now, the Segway's farcical aspects are far more famous than anything positive about the device. We've all seen the videos of President Dubya trying and failing to stay upright on the thing, and the company's noted refusal to allow a Bond-style Segway chase sequence in Austin Powers must be the most short-sighted bit of brand management since a haircare company signed up Beckham just before he visited the barbers. People are having Segway races anyway, dressing the things up as chariots, building them out of Lego and generally treating the whole idea as a risible toy produced by a mad, misguided genius. See what I mean about the C5?

Perhaps the final word goes to Trevor Blackwell, a self-confessed Silicon Valley nerd, who has cobbled together a suspiciously functional clone for a third the price and a tenth of the complexity. Controlled by a mere 200 lines of code and some off-the-shelf bits, this one man effort does nearly everything produced by the enormously expensive development behind the real thing.

Ah, says the true Segway fan, but can it climb kerbs? You may have seen the classic promotional video, where a Segway gingerly approaches the side of a road, sizes up the problem and then perkily pops over the barrier in a virtuoso show of computer controlled dynamic equilibrium. Blackwell is up to the challenge, as a video clip on his own site proves: he approaches a similar kerb, steps off, picks up his scooter, places it gently on the pavement, remounts the steed and whirrs away.  On balance, I think he's the winner.

Topics: Tech Industry


Rupert has worked at ZDNet UK, IT Week, PC Magazine, Computer Life, Mac User, Alfa Systems, Amstrad, Sinclair, Micronet 800, Marconi Space and Defence Systems, and a dodgy TV repair shop in the back streets of Plymouth. He can still swap out a gassy PL509 with the best of 'em. If you want to promote your company or product, fine -- but pl... Full Bio

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.