South Korean firm Samsung says the Galaxy S4 smartphone has surpassed the ten million sales mark in response to high retail and carrier demand.
The electronics maker announced today in a press release that after being launched worldwide on April 27 this year, the smartphone is being sold and shipped at a rate of four units per second.
The Galaxy S4, which is now Samsung's fastest selling smartphone to date, has smashed through previous records set by the Galaxy S3 and Galaxy S2, which took 50 days and five months retrospectively to reach the same figures.
The ten million sales figure is based on global channel sales rather than purely purchases by consumers. The smartphone is currently available in 110 countries, but will eventually be rolled out to 155 countries based on 327 partnerships.
Reuters analysts believe that Galaxy S4 sales will remain strong; allowing the South Korean firm to record record earnings in the current quarter. In, Samsung declared an operating profit of $7.9 billion based on strong smartphone sales, but expects this figure to decline due to fierce competition within the market.
According to, worldwide smartphone sales totaled 210 million units, which is up 42.9 percent quarter-on-quarter. Samsung snagged 30.8 percent of global smartphone market share, whereas rival firm Apple accounted for 18.2 percent.
In addition to white and black, the Galaxy S4 will also soon be available in blue, red, purple and brown this summer.