Samsung has installed its "mirror display" at a premium barbershop in a South Korean department store, the first commercial use of the tech.
The displays, which act as a mirror while playing media content, were installed at Leekaja Hairbis' salon at Lotte Department Store in Jamsil, Seoul. The 55-inch mirror displays can also show recent hair trends.
Leekaja, a premium hair salon franchise, has branches in China, Australia, and the US, and Samsung said more of the brand's stores will get the displays in the future.
The South Korean tech giant first unveiled the tech last year but this is its first commercial use.
A service was also installed for Leekaja customers for on-the-spot hair consulting.
Samsung said its mirror display can replace conventional mirrors in various venues to provide additional multimedia services. Besides hair salons, it said that new products aimed at shopping centres and fashion stores will be unveiled soon.
Leekaja said it was actively considering expanding installation of the mirrors to its global stores outside of South Korea.
Samsung plans to launch the mirror display as a commercial business-to-business product in the third quarter of the year.
The South Korean tech giant, the world's largest TV maker, is attempting to expand its display technology to other businesses.
Earlier this year, the company built the world's largest LED scoreboard for a ball park in South Korea.
Its B2B display business has also been growing to a number of diverse industries, including improved safety for trucks. The company wants to expand hardware as well as the accompanying software platform at the same time.