Samsung secures stores in European push

Summary:Samsung has teamed up with Carphone Warehouse across Europe, converting stores in to dedicated Samsung outlets.

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Samsung has reached an agreement with Carphone Warehouse to transform stores across Europe in to dedicated venues for the company's products.

The phone retailer, which has roughly 2,000 stores across Europe, has agreed to make Samsung a 'preferred retailer' and sell only Samsung-related products in 60 stores. The dedicated outlets will "have a premium look and feel" and span "products across Samsung's full range of mobiles, tablets, laptops and wearables."

Financial terms of the deal were not disclosed.

The agreement follows the success of three pilot stores in Spain. The new stores, rolled out across seven European markets -- the U.K., Ireland, Germany, Spain, Portugal, Sweden and the Netherlands -- will greatly increase Samsung's retail imprint across the continent, and all are due for launch within the next three months. While Samsung already has a number of stores across Europe, the fresh addition of 60 will help the mobile device maker in its quest to compete with Apple, which has over 100 stores in the same area, and over 400 worldwide.

As Samsung has now become Carphone Warehouse's 'preferred partner,' this spells good news should the smartphone and tablet maker wish to expand further across Europe. Carphone Warehouse stores, already established, could be used to give Samsung shelf space quickly without costly investment in the creation of their own retail outlets from scratch.

Topics: Samsung

About

Charlie Osborne, a medical anthropologist who studied at the University of Kent, UK, is a journalist, freelance photographer and former teacher. She has spent years travelling and working across Europe and the Middle East as a teacher, and has been involved in the running of businesses ranging from media and events to B2B sales. Charli... Full Bio

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