Samsung's sales eclipsing Nokia's even on its Finnish home turf

Summary:In its home country of Finland, Nokia is now being outshipped by its South Korean rival.

Nokia has traditionally been the biggest selling mobile phone brand in its Finnish homeland, but new figures show the company has lost its crown to Samsung.

Samsung devices accounted for 36 percent of the 587,000 smart and feature phones shipped to Finland in the first quarter of 2013, according to figures from analyst IDC.

The South Korean electronics giant's market share in Finland now overshadows Nokia's, with the Finnish firm now accounting for 33 percent of total shipments. Apple meanwhile has 14 percent share of the country's overall mobile shipments.

The gap between Samsung and Nokia widens when comparing purely smartphones, which made up 73 percent of all devices shipped to Finland last quarter.

Samsung leads with a 38 percent share of 429,000 smartphones shipped to the country, compared with the 22 percent held by Nokia's Windows Phone-based Lumia lineup.

According to Finnish tech site Digitoday, which first reported Samsung's Finnish eclipse, Nokia lost its lead on smartphones in Q3 2012 — one of Nokia's grimmer quarters in recent times , just ahead of its transition to Windows Phone 8 with the Lumia 920.

Despite IDC's figures showing a clear trend overall away from Nokia phones in Finland, it does remain popular with some carriers. Sonera, Finland's largest mobile network operator reported this month that Apple's iPhone 5 was the top selling device, followed by the Lumia 920, 620 and 820.     

Topics: Nokia, EU

About

Liam Tung is an Australian business technology journalist living a few too many Swedish miles north of Stockholm for his liking. He gained a bachelors degree in economics and arts (cultural studies) at Sydney's Macquarie University, but hacked (without Norse or malicious code for that matter) his way into a career as an enterprise tech, s... Full Bio

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