During the SAP Business ByDesign press conference, SAP used terms such as "mashup" in an apparent attempt to jump on the Enterprise 2.0 jargon bandwagon.
Business ByDesign is an impressive system, however it must stand on it's own merits. I urge SAP to keep everything simple, including the language. Pandering to jargon will not help SAP convince small business owners to trust their companies to this new solution.
On the other hand, deep commitment and understanding to small business issues need are keys to success in this new market.