Responding to Ross Mayfield's post on Microsoft's challenges in pivoting into services world inhabited by Google and others (Microsoft's announcements on the subject coming later this morning), Microsoft alpha blogger Robert Scoble offers 12 reasons--such as start up costs, performance per dollar, no lock in, more scalable, more security, easier to customize--why Web 2.0 entrepreneurs say that they don't want to work with Microsoft software. It reads like an indictment of Microsoft's sins among the Web/open source/DIY (do it yourself) crowd.
Scoble doesn't debate the 12 points as you would expect, but goes on to say:
If you don’t get the right answers from Microsoft when it comes time to consider new Web technologies/methodologies/tools, er, if we don’t answer these points above, then I want you to run to the competition (and I’ll help you go there, just like I did when I helped run a camera store in the 1980s). And, when we bring services out, or bring new Web strategies out, I want you to trust us because we treated you right and gave you all the information.
We'll find out in an hour when Gates and Ozzie unveil something about services in San Francisco whether Microsoft has anything that those developers on the edge would consider worthy of consideration. Stay tuned...