Service connects small-business cloud apps

Summary:Nubera CloudWork automates business processes between applications including Google Apps, Zoho, Highrise, Capsule, Zendesk, Freshbooks and

If your organization is using more than one different cloud business application (and chances are, it is), it might want to take a look at a service that is meant to help connect them, called Nubera CloudWork.

CloudWork is a brokerage service that works by integrating and connecting the data from different applications, so that your company has a more unified view of what is going on between those applications.

So, for example, social media conversations might automatically feed into a customer support alert system, or a mail campaign management system might be more directly tied to a customer relationship management (CRM) application.

"CloudWork focuses on very practical use cases such as synchronizing contacts between apps, having a single view of customer interactions, getting real-time notifications about apps activities or automatically backing up important documents," said Christophe Primault, co-founder and CEO of Nubera, which hails from Barcelona, Spain.

Here are applications that it currently supports: Asana, Basecamp, Campaign Monitor, Capsule CRM, Chargify,, Dropbox, Evernote, FreshBooks, Gmail, Google Calendar, Google Contacts, Highrise, MailChimp, Pivotal Tracker, RSS Feed, SugarCRM, Toggl, Trello, Twilio, Twitter, WordPress, Zendesk and Zoho CRM.  

The service is something that small businesses can set up themselves relatively easily, by selecting the applications that they want to be integrated and authorizing their access to a pre-defined integration stream. The CloudWork service checks for new activity and runs tasks securely in the background. It is priced in several tiers, starting at $9.99 per month.

If the name of the developer sounds familiar, that's because Nubera is also the company behind GetApp, which is billed as the largest independent cloud apps marketplace.

Topics: SMBs, Cloud


Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

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