A broader question is whether SAP can overcome its history. It grew up selling complicated software directly to big businesses. Now it will need to reach the much larger number of less sophisticated customers, who want simpler products. Worse, says Josh Greenbaum of EAC, a consultancy, firms may simply not believe that SAP has suddenly discovered flexibility. “People still haven't forgotten the old joke that implementing SAP is like pouring concrete into a company,” he says.
Can SAP convince the market that its rigid, complicated ways are a thing of past? Time will tell, but the success of A1S depends on it.