Showing on Google Video, not YouTube (yet)
UPDATE: "Why Google Sponsored Video is Google business as usual"
The “Diet Coke and Mentos” guys have apparently been so consumed by making even more “soda fly out of the bottle,” that they didn’t get the memo: Google is to be the proud owner of YouTube.
In “Now playing at YouTube? ‘Coke and Mentos’ vs. ‘Lazy Sunday’” I recounted last July how Fritz Grobe and Stephen Voltz, the not-quite-amateur creators of the not-quite-spontaneously viral video clip “sensation,” were on an anti-YouTube and anti-Google Video crusade, as was zefrank.
Grobe-Voltz’s “Diet Coke and Mentos” franchise is now preparing for its Internet world premier of Sequel II, promising even more bottles of Diet Coke and even more Mentos for “one giant chain reaction.”
Not only are the “Diet Coke and Mentos” guys one-upping their initial performance, they have apparently gotten Google Video religion, although they still haven’t stepped up to the (soon to be Google’s) YouTube alter.
The “amateur video enthusiasts” have posted a “sneak preview” of their October 30 release, “Experiment #214,” at Google Video. The professional video trailer teases their forthcoming sequel and, more importantly, hawks a Coca-Cola sponsorship via a post-roll “Ads by Google” created promo.
Grobe and Voltz personally present an advertorial inviting all to “click here” to enter the “Poetry in Motion” contest presented by Coca-Cola.
At their own Website, Grobe and Voltz now only say “Please do not post our videos on sites like YouTube.” zefrank, however, maintains his universal request, “please DO NOT upload these movies to youtube or any video hosting site.”