The Los Angeles Times reports that serveral music industry organizations, including Warner Music Group and Atlantic Records, are being sued by a sixteen-year-old girl who responded to a MySpace ad touting the opportunity to appear as an extra in a Buckcherry video. According to the plaintiff, she was not carded but was given alcohol before her ensuing Girls Gone Wild-esque behavior was captured for posterity. According to the band, she had to have presented a fake i.d. and falsified a release in order to participate. According to the Los Angeles Times, "The Buckcherry situation is just the latest incident demonstrating how the Internet is erasing lines that once separated the private and the public."
It's interesting that the role of MySpace is being underscored here, in what would appear to be an effort to leverage the negative press and fear surrounding minors' involvement with the site. Presumably the same ad on the band's Web site or in local print publications would have achieved similar results, if not perhaps reaching as broad an audience.
Meanwhile, the defendants' lawyers must be busy channeling Roy Scheider's Brody from Jaws: You're gonna need a much better bouncer.