Slower tablet market hints at fatigue, more traditional upgrade cycle

Summary:The larger question here is whether developed markets will see tablet fatigue. Once everyone has a tablet---and you can argue they do---the upgrade cycle shifts.

The global tablet market can actually slow down and may be stumbling into a more traditional tech upgrade cycle that largely depends on the third and fourth quarters---much like other computing products.

According to IDC data, global tablet shipments fell 9.7 percent sequentially from the first quarter to the second quarter. This decline is hardly an Armageddon scenario---shipments were up 59.6 percent from a year ago---but IDC's data does hint that the tablet market is maturing a bit. And maturation typically runs into gravity at some point.

Read this

BYOD and the consumerization of IT

Special report: The Bring Your Own Device phenomenon is reshaping the way IT is purchased, managed, delivered, and secured. We look at what it means, how to handle it, and where it's going in the future.

IDC noted that the lack of Apple iPad product launches---in 2012 a new iPad launched in March---the tablet market sputtered a bit. Apple shipped 14.6 million units in the second quarter, down from 19.5 million in the first. Samsung shipped 8.1 million units in the second quarter, down from 8.6 million in the first.

The larger question here is whether developed markets will see tablet fatigue. Once everyone has a tablet---and you can argue they do---the upgrade cycle shifts. If the iPad mini lacks a retina display or something materially new will people really upgrade? Do you really need yet another Android tablet?

In other words, there is a dose of tablet fatigue that's possible. The smartphone market is already seeing it .

Earlier:  Tablet shipments show signs of slowing in Q2

Once fatigue sets in, tech products increasingly rely on the second half of the year with the back to school and holiday seasons. IDC said that tablets are likely to pick up in the second half as new products are launched. The following chart highlights the obvious---cheap Android tablets are carpet bombing the market. It's also worth noting that Windows is making some progress in tablets.

idctablet080513

 

Topics: Tablets, Android, Apple, iOS, iPad, Mobility, Samsung

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.