Smart Cars hire smart folks to do its social engagement around the world. Smart Argentina used ASCII art to produce the first animated Twitter commercial. Now Smart USA has proved that it not only listens to its social customer conversations, it has a great sense of humour too.
Clayton Hove, creative director for an ad agency in North Dakota tweeted:
Saw a bird had crapped on a Smart Car. Totaled it.
Smart Car USA responded to his tweet with its own statement:
Couldn’t have been one bird, @adtothebone. Sounds more like 4.5 million. (Seriously, we did the math.) pic.twitter.com/aLYScFR3
Not only did Smart USA respond, it also provided a handy infographic showing the results of its calculations. The infographic shows the amount of pigeon crap that would be required to damage the reinforced high strength tridion safety cell on a Smart Car. This cell can withstand up to 9,000lbs of pressure.
Smart also handily calculated the figures for the amount of crap needed from both Turkeys (360,000) and Emus (45,000) in case you were wondering.
It is good to see brands showing their customers that they have a sense of humour and a commitment to respond. Smart Car USA are obviously ‘socially devoted’ to its customers.
Smart USA has embedded itself in the culture of Twitter. It listened to the conversation, monitored for brand mentions and turned it into a piece of fun content. Nice response Smart Cars.
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