Walt Disney Co. said on Monday that it plans to buy Marvel Entertainment, Inc. for $4 billion in a deal that would add characters such as Spider-Man, Iron Man, the Hulk and the X-Men alongside Mickey Mouse and WALL-E.
Under the deal, Disney will acquire more than 5,000 Marvel characters as well as several multi-million-dollar movie franchises. In return, Marvel gets the distribution heft of the world's No. 2 media company.
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