Business
SmartPlanet: Eye-tracking software: Getting inside your mind
What's the real story behind how we use the Web? Amy Buckner and her partner, Dan Clifford run AnswerLab, a usability research firm that focuses on Web user engagement for large companies.
What's the real story behind how we use the Web? Amy Buckner and her partner, Dan Clifford run AnswerLab, a usability research firm that focuses on Web user engagement for large companies. Through various technologies such as eye-tracking software the duo are able to measure what users are reacting too on a given site through their gaze.