SMS taxi booking is my favourite mobile service

Summary:In Singapore, you can now book a cab by simply sending an SMS message. I have used the ComfortDelGro SMS Taxi Booking Service for over a month and it has become my favorite mobile service.

In Singapore, you can now book a cab by simply sending an SMS message. I have used the ComfortDelGro SMS Taxi Booking Service for over a month and it has become my favorite mobile service.

To book a taxi, just send an SMS like: "Book 098585 taxi stand outside giant to 71222."

The number 098585 above is the postal code of the building (in this example, the building named VivoCity) followed by the pick-up point. Within seconds you'll receive a booking confirmation message containing the taxi number and the time of arrival.

This is a great example of a mobile service done right. SMS is ideal for taxi booking because I don't like to call a number and wait for a computer or human operator to answer my call. SMS taxi booking works best during peak periods, when it's nearly impossible to call through to the operators.

With SMS taxi booking I can quickly make a booking and run down the stairs or take the lift, and have the taxi waiting for me just as I reach the front lobby. Pardon the technical jargon, but this asynchronous operation really fits my busy lifestyle.

Kudos to ComfortDelGro for doing a great job with this very useful SMS taxi booking service. This is a good lesson for all of us on serving our customers better with useful mobile services.

Topics: Mobility

About

Lee Lup Yuen is passionate about mobile phones and PDAs, as he is constantly buying new gadgets and programming them in J2ME, .NET, Symbian and AppForge. He has developed commercial applications with mobile technologies like SMS, MMS, WAP, 3G video streaming and location-based services.

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