Social gifting startup Boomerang turns to B2B

Summary:The ability to send a gift to a friend is lovely, but the game changes when national brands get on board.

boomerang-social-gifting-scrn
(Credit: Boomerang)

Chicago-based social gifting service Boomerang launched earlier this year as a way to send gifts to friends.

Nice idea, but what if the brands behind those gifts were on board? Do I smell a business model?

That's precisely what the company is pursuing, according to TechCrunch's Sarah Perez. The list now stands at 20, including casual apparel giant Gap, bookseller Barnes & Noble, movie box office Fandango, and chocolatier Ghirardelli. (Oh, and Wine.com. Because really, who doesn't love receiving a bottle of red?)

The growing company began with brands local to its Chicagoland region, and has since expanded into other US cities, including New York, Indianapolis, and Austin. (A curious mix, I'll admit.) The pitch to users remains the same: we'll make it really easy to send a gift to someone, whether you're at your desktop in the office or en route with mobile device in hand.

(Indeed, we at ZDNet will be happy to accept any artisan glazed doughnuts you send.)

The company is still very small--not even 10 employees--but if it can get enough traction, there's an interesting data play here, too. "We help brands turn boring promotions into viral campaigns through social gifting, increasing revenue by 80 percent, or more," Boomerang boasts. In other words, we can sell your product better than you can.

With all of the recent focus on retail and customer loyalty platforms, Boomerang's tech comes at an opportune time. Can it best the rest?

Topics: Social Enterprise, Start-Ups

About

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily Ne... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.