Software unifies social business content creation, management

Here's another example of the push by developers to create tighter integration between social business software and enterprise software. Alfresco, which develops an enterprise content management tool, and Jive Software, which makes social business software, have created a connector that allows employees to cross-publish information across the Alfresco and Jive platforms.

The net effect is that people won't have to think so much about where they are contributing or adding information.

If they add a document to Alfresco, it will be shared via the Jive social business software platform, so that others on a team or within a division can act on it. That means it will be exposed and shared according to what's appropriate. Conversely, if someone create something -- such as a feedback thread, instant message exchange or conversation -- using Jive, that content can now be managed more easily via the Alfresco system, according to the two companies.

This sort of integration will continue to be crucial to the adoption of social business software within companies. Software such as Jive acts much like a public social network, except that it is specific to a company, its business partners and its customers.

The article I wrote earlier this week about Kimberly-Clark's move to integrate Force.com with its SAP applications is another example of this trends, as is the move by SAP to integrate with the Yammer information broadcast software.

The Jive Connector with Alfresco is already available. If your company has a standard or an enterprise subscription, it is available for free.

Related stories:

• Kimberly-Clark improves 'customer touch' with Force.com
• SAP teams with Yammer to make enterprise software social
• Is your company ready to be a social business?
• Bookseller inspires store feedback with social business software
• Want to change a business process? Think like a politician

This post was originally published on Smartplanet.com