Business
Software Warehouse lines up PC range
UK mail-order behemoth Software Warehouse is going into hardware with a range of PCs in March.
The systems will be sold under the Northwood Laboratories name and will be totally funded and distributed by the Coleshill, Warks.-based company via mail-order and its 12 stores.
"I'm not knocking the mail-order houses but their PCs are advertised as products and listings," said Steve Bennett, managing director. "The only real brands are the Dells, Gateways and Dans. We want to have a good product offering and marketing style."