Sony Europe has teamed up with London-based Studio Output and Marshmallow Laser Feast to shoot three remarkable video spots to promote the "immersiveness" of movies rented or purchased from the PlayStation Store.
Using a variety of props, live actors camouflaged in Lycra, motion-tracking and projection-mapping software, and a PlayStation Move motion controller, the shots create a realistic, holodeck-like environment that must be seen to be believed.
Moreover, the videos were shot in one take and relied exclusively on visual tricks. There was no editing or post-production work, so everything you see is a convincing optical effect.
Studio Output speculates that the immersive imaging technology could one day evolve into an augmented reality experience where users don glasses with images overlaid onto real objects in their environment.