Have you ever wanted to log into services like iGoogle, YouTube, Blogger, or Picasa using your Google Apps account? In order to log into those services, you are forced to sign up for a
Gmail address Google Account, and to use that for single sign on.
Google announced that they are preparing to allow Google Apps users (of all editions) to sign into Google properties using their Apps email address and password by this summer. It will be opt-in until Fall, however.
For example, coworkers will be able to publish their organization’s blog on Blogger, share project images with Picasa Web Albums, track industry news in Google Reader, advertise online with AdWords and much more, all without switching back and forth between multiple accounts. While these additional applications won’t initially be covered by the core suite’s support and service level agreement, this change will open up the spectrum of Google’s functionality to businesses, schools and organizations using Google Apps and we’ll evaluate future support options.
In addition to having this flexibility as a user, administrators will also have the ability to restrict access to whichever services they like through their administrative console. This will be a huge win for Google Apps, and could definitely put pressure on Microsoft.