S'pore telco M1 expands Internet TV offerings with MiBox

Country's smallest telco has revamped its Internet TV service replacing its three-year-old offering, 1box, with more online content such as e-books and apps.

Singapore telco M1 has expanded its Internet TV service, and more than doubling the amount of paid online content, to add on to its Internet television offerings.

Customers, from Friday, will be able to sign up for a set-up box, called MiBox, which they can plug in to stream online content, M1 said in a press release. This will replace the telco's current service 1box released in 2010.

MiBox offers 18,000 videos-on-demand, 116 TV channels, 1,200 e-books and 370 apps, some of which are free. The service is priced at S$8 (US$6.33) a month with a two-year contract for M1 fiber customers, bundled with an Android set-top box, a selection of free shows and other content. For non-fiber customers, the service is priced at S$12 (US$9.50) per month.

"Media consumption habits are shifting towards an on-demand, a-la-carte model. M1's MiBox aims to enhance this experience by delivering convenient and affordable access to an exciting library of entertainment, e-learning, and gaming content optimised for the TV screen," P. Subramaniam, M1's chief marketing officer, said in the release.

M1's Internet TV service MiBox comes bundled with education content, apps, TV shows and games. (Source: M1)

M1's MiBox puts the telco in indirect competition with the other two incumbent pay TV services by rival telcos-- SingTel's mio TV and StarHub's Cable TV .

This highlights the growing interest in Internet TV services, with Chinese search giant Baidu most recently unveiling a smart TV operating system and set-top box . Chinese smartphone maker Xiaomi has also been pushing its Internet TV streaming service delivered via its Xiaomi Box . Indian phonemaker Micromax made similar moves into the TV business as part of strategy to capture consumers across various screens.


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