Starbucks planning a 'Digital Network' with five specialized channels

Summary:Free Wi-Fi simply isn't enough these days, or at least not for Starbucks. The coffee chain giant is in the midst of developing a "Digital Network" with "premium" content to debut this fall.

Free Wi-Fi simply isn't enough these days, or at least not for Starbucks. The coffee chain giant is in the midst of developing a "Digital Network" with "premium" content to debut this fall.

Just like the Wi-Fi service, the Starbucks Digital Network will be free of charge to customers when it debuts at company-owned locations nationwide in a few months.

The Network will be comprised of five channels: News, Entertainment, Wellness, Business & Careers and My Neighborhood. News options include USA TodayThe New York Times, and The Wall Street Journal. Apple will be handing out free songs via iTunes, and publisher Rodale appears to be the cornerstone of the Health department with content from its various publications including Runner's World andWomen's Health.

For those just running in and out of Starbucks for a cup of coffee in the morning, this might not matter as much. For other Starbucks patrons, it's will be interesting to try out, especially since it's free! Although it could turn out to be another distraction for anyone trying to get work done on their laptops.

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Topics: Networking

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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