To provide a better experience at the retail front, which includes the company's own StarHub Shops and third-party dealers, StarHub also introduced an initiative called Project iDeal, a shop and dealer provisioning system.
The system allows retail shops to register new customers electronically, as well as provide instant service activation. Project iDeal also allows retailers to capture scan, capture and store customers' identification documents in a central database, doing away with paper-based photocopying.
To underscore the importance of information security to employees, StarHub also embarked on a security awareness campaign last year. The company made use of Flash animation to drive home security messages which went down well with its employees.
According to StarHub, the campaign helped to the overall downward trend in the number of security incidents that occurred over the past six months, according to StarHub. This means fewer resources now need to be channeled into handling security incidents.
Through the campaign, StarHub learnt that users, though a very crucial part of StarHub’s perimeter of defense, are often the least considered factor in the equation. Promoting the campaign to employees thus revolved around marketing strategies, more than the technology itself.