Startup joins ranks of e-commerce gobetweens

As content sites look for new sources of revenue beyond advertising, several companies have begun offering their services as online middlemen -- setting up and running online stores for a fee, or a cut of the sales. Next week, Pop2It.com will launch a service that allows sites to add in-context links to pre-designed shops filled with products from the company's merchant network. And Pop2It, started in January by Igenesis founder Sririvasan Sriram, isn't alone. Full story to follow. -- Margaret Kane, ZDNN

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