Startup mobilizes SMB Web sites

Summary:New York-based startup bMobilized has converted millions of existing Web sites into mobile editions, and is offering this conversion for free through the MobilizingUSA venture.

Most small retailers, restaurants and other businesses that are often "found" through Web searches on mobile devices realize that they need a mobile-optimized Web site. But many just haven't found the time or resources to invest in such an effort.

So bMobilized, a services company that converts existing Web content into HTML 5 mobile sites, figured that it would handle the process on their behalf.

The company has worked with MobilizingUSA over the past six months to build a database of millions of mobile Web sites, which it is making available to the corresponding small and midsize businesses (SMBs).

The sites were designed with bMobilized's proprietary mobile design technology, which usese algorithms to capture and convert the content and structure of an existing site into a mobile edition. If there is a change to the original site, that change is automatically reflected on the mobile version, according to bMobilized.

"Our new platform will hopefully solve a huge problem for business owners who simply can't afford to hire expensive vendors that charge thousands of dollars to build even a basic mobile Web site, let alone a native mobile app," said Bjorn Holte, founder of bMobilized.

You can think of MobilizingUSA as a portal or directory for mobile Web sites. You can check to see if your business is already there.

If you decide you want customizations, that will cost you $9 per month. Examples of features that are supported for that price would include Google AdSense support, analytics capabilities, YouTube integration, click-to-call functions, maps, e-commerce features and so on.

The video below will give you more information:

Related stories:

Topics: SMBs, Mobility


Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

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