News outlet Bloomberg gave Apple fans and investors a huge scare late yesterday when it accidentally published an incomplete version of Steve Jobs obituary over its wire service.
Although the service quickly retracted the release, it's an eerily-fascinating read complete with XXXX marks for the cause and date of his death.
What's even more interesting is Blolomberg's internal notes to reporters as to who to call for comment. On the list are:
- Apple co-founder Steve Wozniak
- Jon Rubinstein, former head of Apple's iPod division
- Heidi Roizen: venture capitalist who once dated Jobs
- A.C. Mike Markkula, the first VC to back Apple
- Larry Ellison of Oracle (one of his best friends)
- Jerry Brown California Attorney General
- Al Gore: member of Apple's board of directors
- Bill Gates
- Bob Iger at Disney
- Eric Schmidt, CEO of Google and member of Apple's board
- Paul Otellini, CEO of Intel Corp.
- Scott McNealy, co-founder of Sun Microsystems
- John Lassiter and Ed Catmull: Pixar-nee-Disney executives
- Guy Kawasaki, one of the first Apple evangelists
- Nolan Bushnell, founder of Atari
So, the question begging to be asked is why is Bloomberg working on Jobs' obit, anyway? Is this standard operating protocol for the company or do they know something that we don't?