Study: Teens and their use of online video media

Summary:New research provided by Pew explores how the younger generation are using online networks, video and media.

Young people are more comfortable using services including social media networks, text messaging and email, but how often do they use video chats and media facilities?

The latest research report provided by the Pew research institute Internet & American Life Project suggests that video and media streaming use is on the rise. The survey comprised of 799 teenagers aged 12 - 17 who were asked about their online behaviours and video-orientated activities. It was fielded between April and July in 2011. The survey found:

  • 95 percent of respondents use the Internet in some fashion.
  • 37 percent of internet users aged 12 - 17 participate in video chat -- using applications including Skype, Googletalk or iChat.
  • 27 percent of internet-using teens record and upload video content to the Internet.
  • 13 percent stream video live to the Internet for other people to watch.

Social media users  -- who make up 80 percent of internet using teens -- were found to be far more likely to engage in these video behaviours than non-users, and teenagers of all ages were equally likely to use video chat.

According to Pew, one major difference between now and 2006 is that girls are now just as likely to upload videos as boys -- 12 and 13 percent retrospectively. 42 percent of girls who use the Internet video chat, whereas 33 percent of boys do.

Older teenagers are more likely to record and upload video than their younger counterparts, with 30 percent of the older bracket stating they do, in comparison to 21 percent of 12-13 year olds.

In relation to specific social media usage, 15 percent of Facebook users say they stream video. In comparison, 25 percent of Twitter users do the same, whereas only 10 percent of teens who do not use Twitter are involved in video behaviours. In total, 17 percent of daily social media users stream, whereas only 5 percent of weekly users do so.

In relation to video streaming, Pew found no statistically significant difference among the inclination to use video and the privacy settings a teenager chooses -- or how large their digital footprint is.

Image credit: Pew


Topics: Enterprise Software


Charlie Osborne, a medical anthropologist who studied at the University of Kent, UK, is a journalist, freelance photographer and former teacher. She has spent years travelling and working across Europe and the Middle East as a teacher, and has been involved in the running of businesses ranging from media and events to B2B sales. Charli... Full Bio

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