Sun learns tough lesson on how branding non-Java techs as "Java" can backfire

Summary:In the battle-royal for runtime supremacy between the two 800 lb. gorillas -- .

In the battle-royal for runtime supremacy between the two 800 lb. gorillas -- .Net and Java -- the vendors of both technologies have taken some liberties in attaching those brand names to technologies that aren't necessarily .Net or Java specific. Realizing the misappropriation of the .Net brand may have been doing more harm than good, Microsoft backpedaled on the way it was attaching the .Net name to many of its products and services and has since, been very judicious in its use of the brand.

Topics: Open Source

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David Berlind was fomerly the executive editor of ZDNet. David holds a BBA in Computer Information Systems. Prior to becoming a tech journalist in 1991, David was an IT manager.

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