Just call it patch-vertising.
Spotted over at Vladville, Sun is advertising OpenOffice in pop-up alerts for Java security patches.
Clicking on the pop-up brings up a dialog box with a "More information" link to the free, open-source productivity suite that competes with Microsoft Office.
While there's nothing wrong with using every opportunity to promote a piece of software, Sun has to be careful that end users will see "get OpenOffice FREE!" text and simply ignore the update, thinking it's an advertisement.