Tablet internet usage less than 5 percent, behind mobile and desktop, new data suggests

Summary:New data suggests tablet usage may be significantly lower than first thought, reaching just a tiny fraction of the overall desktop and mobile market.

tablet
Image: CNET

Latest figures from analytics firm StatCounter shows desktop and mobile are still ruling the roost in global internet usage.

Tablet internet usage peaked at just 4.82 percent in July, but dipped slightly to 4.78 percent in November, eclipsed by global smartphone and desktop internet share of 19.1 percent and 76.1 percent respectively.

Although November's desktop share — including notebooks — is decreasing month-on-month by close to 10 percent from a year ago, smartphone usage has been rapidly rising by more than 50 percent year-over-year.

According to the company, Apple's iPad is the "clear leader" in tablet internet usage with 74.5 percent of total tablet internet usage, compared to Samsung with 10.85 percent, up from 8 percent in November last year.

"The perception is that tablets are proliferating and replacing traditional PC and laptop machines so we developed our research platform to isolate tablet usage stats," said StatCounter's Aodhan Cullen in prepared remarks. "In reality we found that tablet internet usage globally at less than 5 percent is still relatively small compared to desktop and mobile."

One of the interesting snippets from the report is that U.K. tablet share is stronger than that of the U.S.', standing at 9.6 percent compared to its American cousins at just shy of 7 percent. 

Topics: Tablets, Data Management

About

Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.

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