in brief Telstra has expanded its Twitter customer support footprint with the takeover of the @Telstra account.
The account will handle customer support for the telco's mobile, fixed line and Foxtel services, wrote social media chief Mike Hickinbotham on the telco's nowwearetalking blog.
"We are gradually mak[ing] the shift from 'OMG — we're in social media!' to 'social media is just one of the many ways we are connecting with our customers'," wrote Hickinbotham.
Hickinbotham stated that the account was previously in the hands of a cybersquatter.
Telstra's existing BigPond support account will continue unchanged.