The future of retail: Intel's augmented reality digital display

Summary:Intel's holographic, augmented reality digital touchscreen display could change the way you shop...forever.

If there's one thing I came back from this year's International Consumer Electronics Show raving about, it was this: Intel's holographic, augmented reality digital touchscreen display.

(And I was raving. Just ask SmartPlanet editor-in-chief Larry Dignan.)

Demonstrated on stage during Intel CEO Paul Otellini's keynote speech, the 7-ft. transparent display had me salivating. With it, you can literally "select" an item you can see through the glass -- say, a stack of Levi's jeans -- and order up the right size and wash.

The interactive display itself is pretty smart, too: it can sense when you're standing in front of it (it lights up) and detect your height and gender.

Inside, it runs on a Windows Embedded Standard platform and the company's Core i7 processor.

Just imagine installing such a thing in public spaces such as on streets or train platforms, bus stations and public squares.

In an exclusive video, SmartPlanet correspondent Sumi Das talks with lead designer -- or "platform system architect for digital signage" in Intel-speak -- Ed Stock, who walks her through the intelligent proof-of-concept system.


This post was originally published on

Topics: Innovation


Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily Ne... Full Bio

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