The irony of Apple packaging

Summary:Readers of these page know that I love irony. Today's installment is from Apple's eco-blind fulfillment operation in Jonestown, PA who lovingly shipped my copy of iLife '09 which arrived today (thanks guys!

Readers of these page know that I love irony. Today's installment is from Apple's eco-blind fulfillment operation in Jonestown, PA who lovingly shipped my copy of iLife '09 which arrived today (thanks guys!).

The problem is with its external packaging (pictured).

After Apple made great strides to reduce the size of the retail software box, their software fulfillment house ships the tiny iLife '09 in a "shirt box" that could easily fit my MacBook Pro 15 and a pair of MacBook Airs!

C'mon Apple, let's tighten up the supply-side of the house. For starters Apple could easily lose of software box entirely. They did away with the printed user guide a long time ago, so why ship boxes filled with air? Is it a "perception of value" thing? Fooey.

Instead, Apple needs to ditch the software box and replace it with a simple, recyclable envelope. This would save the company money on printing, paper and shipping. At the same time Apple could leave room on one side for the return address and a mailing label avoiding the need for an extra shipping box.

Or even better, distribute the software distributed via BitTorrent and as an incentive, pass the savings along to the consumer (say $10 off) and users download it a couple days before it hits retail shelves.

Aside: That was probably the last picture that I'll be uploading to Aperture for a while.

Topics: Apple, CXO, IT Employment, Software

About

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984. He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging.... Full Bio

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