TI in $100M wireless software outlay
The ecosystem for the wireless Internet will be created over the next few years, and TI wants to ensure it enjoys a prominent place in it. By seeding the market for OMAP-friendly applications, TI will, the theory goes, have an easier time persuading cell phone manufacturers, among others, to adopt its chips.
Several potential areas of focus for developers include mobile commerce, multimedia, messaging, encryption and interactive gaming.
The program is "wide open," James Wainerdi, TI's OMAP marketing manager, said. "We want to stimulate software development communities to architect...using (OMAP) DSP technology." -- John G. Spooner, ZDNet News