TI's support of Apple's iBeacon adds enterprise, IoT heft

Summary:Texas Instruments' support of Apple's iBeacon in its SensorTags would give the technology more enterprise use cases beyond retail.

Texas Instruments move to support Apple's iBeacon proximity technology in its wireless microcontrollers and connectivity chips could open the door for more enterprise applications beyond retailing.

Zebra's $3.45 billion enterprise Internet of things play: Cloud software will be the glue

On Wednesday, TI said that it would support iBeacon across its Bluetooth portfolio. The move would put iBeacon inside sensors used in automobiles and other verticals.


Apple's iBeacon uses Bluetooth for micro-location targeting with iOS 7. The common use case to date is retailing where shoppers could get customized pitches and suggestions based on where they were in a store. The technology is also being used in stadiums to enhance the viewing experience and Adobe recently added iBeacon support to its marketing suite.

ibeacon TI


TI also launched a location app for iBeacon and integration into its SimpleLink SensorTag developer kit. TI's location app will allow you to upload a floor plan and demonstrate how the company's SensorTags can create an indoor positioning system.

TechRepublic: How sports teams are scrambling to keep Millennials coming to games

With TI support, iBeacon could be used in more enterprise experiments with asset tracking, automation systems and industrial applications. Should TI be followed by sensor tag players---a likely development---iBeacon (and Apple) would become more embedded with the enterprise Internet of things.

There are still a lot of parts that need to fall in place for iBeacon to be a true enterprise tool, but TI support in a big way is a start.


Topics: Networking, Big Data


Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.