Business
Top advertisers on health sites: Weight Watchers, eDiets and Sepracor
Nielsen//NetRatings published the list of top advertisers on health, fitness, and nutritional sites in August 2005. Weight Watchers, eDiets and Sepracor are top ad buyers on health sites.
Nielsen//NetRatings published the list of top advertisers on health, fitness, and nutritional sites in August 2005. Weight Watchers, eDiets and Sepracor are top ad buyers on health sites.
Top 20 Advertisers on health sites in August 2005 | ||
| Company | Impressions, 000 | Share |
| Weight Watchers International | 116,058 | 20.5% |
| eDiets.com | 61,731 | 10.9% |
| Sepracor | 46,010 | 8.1% |
| Novartis AG | 40,763 | 7.2% |
| Oxonia Insurance Group | 26,412 | 4.7% |
| Bayer Corporation | 25,049 | 4.4% |
| Waterfront Media | 16,751 | 3.0% |
| GlaxoSmithKline | 16,686 | 2.9% |
| Medical Hair Restoration | 15,727 | 2.8% |
| Kaiser Permanente | 14,291 | 2.5% |
| TAP Pharmaceutical Products | 12,885 | 2.3% |
| Merck & Co. | 11,202 | 2.0% |
| Spencer Forrest | 10,590 | 1.9% |
| Pfizer | 10,372 | 1.8% |
| ALZA Corporation | 9,598 | 1.7% |
| FEI Women's Health | 8,456 | 1.5% |
| AstraZeneca Pharmaceuticals LP | 8,139 | 1.4% |
| Wyeth Corporation | 5,726 | 1.0% |
| Blue Cross and Blue Shield | 5,669 | 1.0% |
| Metropolitan Jewish Health System | 4,843 | 0.9% |
| Total | 565,798 | 100.0% |
| Source: Nielsen//NetRatings | ||